Curated by Kevin Morris.
If you are not using LinkedIn for lead generation, these few graphs might change your mind.
Look at recent data that eMarketer reported:
88% of B2B marketers are using (unpaid) social-media marketing, and 63% are using (paid) social-media advertising simply because that is where the audience is present.
And which social networks are proving to be the most effective for B2B purposes? Here is data from Hubspot:
WebMarketing123 provides further analysis:
LinkedIn is the most prominent social network for business because it is focused on business and people use it for business purposes.
LinkedIn is valuable for B2B companies that want to generate quality leads. But for optimal success, lead generation on LinkedIn should be combined with other social media marketing and content creation strategies, and personal touch.
The full and complete article was published on The Cline Group Blog.