Authority Marketing

The Power of Audio To Promote Your Book: 10 Methods

Woman listening to audio

Curated by Kevin Morris Audio is a very powerful medium for use in your marketing, especially to promote your book. You needn’t look far to find examples: When people go for a walk, a run, exercise, perform household chores, driving in their car – Your audience is consuming audio. A consumer survey performed by the Audio Publisher’s Association in 2013 ...

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Why LinkedIn is Crucial for B2B Lead Generation

B2B lead generation on LinkedIn

Curated by Kevin Morris. If you are not using LinkedIn for lead generation, these few graphs might change your mind. Look at recent data that eMarketer reported: 88% of B2B marketers are using (unpaid) social-media marketing, and 63% are using (paid) social-media advertising simply because that is where the audience is present. And which social networks are proving to be ...

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