Why LinkedIn is Crucial for B2B Lead Generation

B2B lead generation on LinkedIn

Curated by Kevin Morris. If you are not using LinkedIn for lead generation, these few graphs might change your mind. Look at recent data that eMarketer reported: 88% of B2B marketers are using (unpaid) social-media marketing, and 63% are using (paid) social-media advertising simply because that is where the audience is present. And which social networks are proving to be ...

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Optimizing Your Searches in LinkedIn: Boolean Searches

boolean logic

Curated by Kevin Morris. Sometimes I post articles on this blog for my own purposes. Like this article I came across on Boolean Searches for LinkedIn. Because I have a premium account on LinkedIn, and perform a lot of advanced searches to feed into a special software that we license to automatically generate leads on LinkedIn. Here are some simple steps ...

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